Looking to expand your business, but not sure whether to go with Digital Marketing or Traditional Marketing? If you’re in the middle of the Digital Marketing vs traditional marketing debate, It ultimately comes down to which one fits the needs of your business. But can we use both? Which one is reliable? Which one has the potential? Which costs you less? We are going to answer all of these questions in this Article.
In this Beginner Friendly guide, we are going to discuss the following topics:-
- What is Digital Marketing
- What is Traditional Marketing
What is Digital Marketing?
The term digital marketing simply refers to marketing activities or efforts that are done online. That is why it is also very often referred to as online marketing or internet marketing.
Digital marketing is the type of marketing that targets internet users, meeting them wherever they are. There are different methods of digital marketing.
Common digital marketing methods include:
- Website/ Blogs
- Search engine optimization (SEO)
- Email Marketing
- Content Marketing
- Social Media Marketing
- Pay per Click (PPC)
- Affiliate Marketing
For any business to survive online, it needs a functional website. Website design is considered the first step to any kind of online business.
Today, having a website is as crucial as having a shop, office, or telephone number. Research has found that 6/10 customers expect brands to have content online about their business.
The best thing is nowadays you don’t need to be a professional programmer to build a website. with a little help from Youtube or Blogs and with a very few bucks in hand, you can easily make a website in few minutes.
if you are interested in creating your website on your own, go through our Beginner’s friendly guide How to Create a Website.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s (like Google, Bing, Yahoo, etc.) organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.
Search Engine Optimization (SEO) is all about improving a site’s rankings in the organic section of the search results.
Email marketing is a method of Digital marketing with customers by sending emails, to the targeted audience relating to offers, discounts, events, new products, etc., and directing the audience to the website or a sales page.
Content Marketing is Developing, publishing, and promoting content for the targeted group, to build brand awareness, increase traffic, generating leads, etc.
Social Media Marketing
It is the process of promoting your brand over social media platforms such as Facebook, Instagram, Twitter, Linked In, Snapchat, Tik-Tok, etc. This helps in creating brand awareness, drawing traffic, and generating leads.
With Social Media Marketing, you can refine your audience about your business or direct them to your website where they can make purchases or speak to you directly.
Pay per Click (PPC)
It is an advertising model, generally used to drive traffic to the website or sales page, wherein the advertiser pays the publisher a specified sum, every single time when the advertiser’s ad is clicked. You might have seen ads on the search result pages of Google and Bing (those with an ad tag).
Affiliate marketing is the process of earning commissions every time you promote a company’s products or services and drive a sale. You only get paid every time you drive a sale, just like a commission-only sales representative. Few companies provide commissions on sign-ups also.
Advantages of Digital Marketing
Digital marketing is facilitated online to reach a global audience. You can market your products and services locally, nationally, or internationally for a little to no cost compared to traditional marketing.
Digital Marketing has a precise target market for every content. Digital Marketing helps you reach people more specifically. You can define your ideal buyers by age, gender, profession, income, interests, and behaviors and create content that gets your audience’s attention.
Due to Digital Marketing efforts, the traffic to your website comes more ready to purchase because they are more informed. A big part of the reason that qualified traffic finds your business is because your products and services match their interests and help resolve their problems.
Many digital marketing approaches, such as content marketing, social media marketing, and search engine optimization can be implemented for free. Online paid advertising methods (such as social media advertising or pay-per-click (PPC) advertising) are also much cheaper compared to a traditional advertisement.
Digital marketing allows you to spend less while gaining more.
Consumer interaction and engagement
Digital marketing facilitates engagement and interaction. Customers can easily give feedback such as product reviews, buyer experience, and testimonies, etc. This allows the company to collect customer feedback, which can be useful for improving products and services.
With Digital Marketing you can connect with your target audience anytime, anywhere with various Digital Platforms.
Your brand can also easily build better and long-lasting relationships with customers by interacting with them via video, Social media Lives, chats, and Webinars, etc.
Digital marketing allows you to track a wide variety of data such as clicks, time, devices, and more. With platforms like Google Analytics, you can track all these metrics in one place.
Access to this data enables you to see the results of your digital marketing campaigns. Using the data, you can measure how well your digital marketing is performing against your marketing goals.
By tracking your results, you can quickly figure out what works well and what doesn’t, which allows you to make changes as you need.
Disadvantages of Digital Marketing
It requires Expertize
To be able to carry out a digital marketing strategy successfully, you need to be very experienced in all the different aspects of digital marketing.
Because new technology and trends emerge so frequently, Digital Marketing methods need to be evaluated and reevaluated for effectiveness regularly what works well and what doesn’t.
You may have to hire someone professional to do these things, which again will cost you. This might be a tough task for normal people.
Digital ads, emails and social media ads are not permanent. They can be ignored and the user does not have any copy of them. If you fail to grasp their attention, they will scroll away to something else.
Need Special Attention
Creating, launching, and managing Digital Marketing campaigns is a time-consuming job. Special attention and time need to be given to the campaigns and Analysis.
Your entire marketing strategy is dependent on the internet. Not a good option where the internet is not available or limited.
What is Traditional Marketing?
Traditional marketing is a conventional marketing strategy that uses different offline promotional and advertising methods to reach customers. It is the oldest form of marketing. Until the emergence of the internet in the 1990s, this was the only marketing strategy.
Traditional marketing strategies involve the use of channels like prints, magazines, billboards, television, direct mail, and radio ads for interacting with customers.
Traditional marketing is difficult to ignore. It is always in your face. It comes in form of TV commercials that you cannot skip. If you must watch your program, then you must watch the ad.
The various forms of Traditional Marketing
It includes newspaper, journals, posters, magazines, pamphlet, etc. that offer daily news, classifieds, interest-based periodical, which earns revenue by way of promotions and local advertisements.
It may include television and radio, which provide knowledge, information, news, and entertainment. It is sponsored by advertisements.
Billboards and Hoardings are two ways of outdoor marketing that play an important role in influencing consumers over time.
One to One Marketing
It comprises telephone marketing or SMS marketing, which involves promoting the product or services to the consumers via telephone or SMS.
It is the process of delivering the advertising material to the Customer via postal mail. It includes brochures, postcards, catalogs, flyers, newsletters, and sales letters.
Also known as ‘ word of mouth ‘ marketing which depends on the customers to convey information relating to the products or services to others.
Advantages of Traditional Marketing
It reaches your local target audience easily
Traditional Marketing strategy usually works best for businesses looking to build a larger local audience. A small business would be better off competing for attention through billboards, flyers, and events rather than trying to compete for digital space against larger businesses.
Easy to implement
Traditional marketing easy to learn and apply than digital marketing. With newspaper ads or magazine ads, you only need to create the ad, and someone else manages the publishing for you. You don’t have to execute it with an advertising method, unlike digital marketing.
Provide audience with a physical copy
Traditional methods involve producing physical advertisements such as newspaper ads, flyers, and direct mail ads. The hard copy of the ad will stay with the customer until recycled
Your promotional materials provide your audience with a hard copy that they can refer back to whenever they want, which is a notable advantage of traditional marketing over digital marketing.
Traditional marketing channels rarely change, unlike Digital Marketing methods.
Since digital marketing relies on technology, it’s constantly changing and adapting as technology progresses. It means that you have to learn and adapt as digital marketing strategies change.
Traditional marketing channels, however, stay the same. You rarely have to change your newspaper ads or radio spots, as these types of advertising typically remain the same.
Disadvantages of Traditional Marketing
Little or No Interaction with Audience
Traditional marketing offers very little or no interaction with the audience because the marketing means are not flexible enough to allow the audience’s interaction. You won’t be sure as to how the customer will react to your marketing ads or campaigns.
Unlike Digital Marketing, Traditional marketing methods can take many weeks or months to produce results and are also less effective than Digital Marketing methods.
Traditional marketing has recurring costs that can make it expensive and may not give a good return. The chances of an ad on the local newspaper or broadcast target audience on the day it gets broadcast or published are very less.
Any additional reach out may require a re-run of the print or broadcast campaign, which requires additional cost.
And also posting ads on TV, newspapers, billboards, and magazines are expensive than the various Digital Marketing methods.
With traditional marketing, you cannot measure how many people interacted with your advertising campaign or ads. Tracking the customer is not at all possible In traditional marketing.
Digital Marketing Vs Traditional Marketing, Which one to choose?
Conclusively both marketing types have their advantages and disadvantages. The key is to understand what works best for you and your specific marketing needs. you’ll also need to consider your target audience and budget.
Again, If you are looking to fetch some local customers, who do not use the internet, traditional marketing will work well. Or, if you want to target the older generation, TV or radio commercials are effective as they are more inclined towards the television or radio than the youngsters.
But to target the youngsters or Millenials, or a set of customers outside your local boundaries, you need to choose digital marketing. If you are a small startup looking to make it big, digital marketing is the best. It will allow you to invest your funds wisely and reach a lot of customers in less time.
If you want to Learn Digital Marketing, There are many courses to learn from. Online Learning Platforms like Udemy provides many courses to learn the basics of Digital Marketing.
If you want to learn Digital Marketing for free, Check out these courses:-
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